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  • 🥞 Breakfast Bites - Boost Sales, Get Clients to Spend More

🥞 Breakfast Bites - Boost Sales, Get Clients to Spend More

...And Best Practices when Implementing New Processes & Tools

Greetings, welcome to today’s Breakfast Bites — Catch up on the best articles and tools that can help to increase profits, navigate the ever-changing tech world, and elevate your success!

Today’s Breakfast Bites brought to you by our sponsor: Custom Integrator Stockroom

Hungry? Here’s what’s on the menu today:

  • 🎯 Target Success: 3 Proven Habits to Enhance Sales!

  • Quality Matters: Why Opting for Higher-Quality AV Systems Delivers a Superior A/V 🌟🔊 Experience

  • 🗣️ Communication is Key: Putting People at the Center of a new Tool Rollout

3 Habits to Help Boost Your Sales Pipeline

  1. Consistency: In the realm of integration, and business in general, consistency is key. Establish a pattern of staying in front of your clients (and potential clients) and adhere to it. Consistency in marketing, lead generation, and sales is going to make a difference in time. In our last newsletter, we mentioned using Metricool to batch your social media posts, ensuring you maintain a daily online presence without spending hours each day. This can be just one way to have a daily touchpoint with your target audience. Remember, intermittent efforts won't yield a clear picture of effectiveness.

  2. Self-Care for Success: We know that running an A/V company can be non-stop. There’s always a new sale, a fire to put out, challenges with staff or clients. But, keep in mind that burnout is a real threat. Prioritize self-care to sustain energy, creativity, and overall well-being. Whether it's daily mindset exercises, gym sessions, a favorite TV series binge, or extended weekends, find your rejuvenation source. Sometimes, stepping back lets your strategies work more effectively for you.

  3. Community Connection: Recent times have really underscored the value of community. Genuine online connections are now more vital than ever. Engage with your community, whether clients, peers, or potential leads. These connections often pave the way for new business avenues. Providing value before you sell something can be a great way to show your potential clients that you care and will give them the confidence that you’ll be there for them when they need you.

Clients that Spend More Have a Better Experience!

We know you're continually looking for new ways to convince your customers to invest more in audio video installations, and we've found a great article to help you do just that. "Mo' Money, Mo' Problems: Why Spending More on AV is Not Necessarily a Bad Thing" offers fresh insights that will make your customers think twice about cutting corners.

From better long-term results to avoiding the headaches of cheaper options, this article lays out the case for spending more on AV. It also emphasizes the value of scalability and the importance of professional installation. Armed with this knowledge, you'll be able to educate your customers and help them see the bigger picture. Be sure to check out the informative article that can help give you the edge in audio video sales.

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We love this industry and enjoy learning about new technology, gadgets, business tips, and ways to make our industry more profitable for everyone. Thank you for subscribing and sharing!

Steps for Implementing Anything New

We’ve probably all been in this spot at one time or another…

We find (or are sold) a new software tool that is supposed to revolutionize our business. We’ve been promised the world, and then it takes forever to get set up… The onboarding for your team takes way longer than expected.

Eventually, you find yourself months into a product that no one in your company is using. At this point you find yourself wondering if you should shut it down or throw more money and time getting everyone onboard. And this may be happening at a point when everyone's enthusiasm has dwindled, replaced by frustration.

Probably not a fun one either, our apologies.

There is a way around this, and that is having a solid process for buy-in when rolling out something new by involving the right people on your team in the onboarding and setup process of anything new.

The original article details out a simple, step by step process for rolling out software (or anything new) within your company.

  • Understand and Engage

    • Clearly understand the problem, anticipate who it will impact, and engage key employees early to ensure they can see the upside of the new software.

  • Clear Communication

    • Highlight the benefits, address challenges, and ensure everyone understands the reasons behind the change.

  • Training and Support

    • Offer thorough training and ensure employees have the skills to use new tools effectively.

  • Reinforce and Reward

    • Encourage familiarity with new tools, give them time to get used to it, and use key employees as advocates to help get the rest of the team on board.

  • Feedback and Adaptation

    • Ask for feedback, refine and update your processes, and continue to put your team first for continuous improvement.

Be sure to check out the full article to read more about this.

More to Snack On…

That’s all for today. Stay tuned for the next breakfast coming your way soon!

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